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Mission and Strategic Plan

About PAAR

The Prescott Area Association of REALTORS® (PAAR) is a non-profit trade organization dedicated to helping its nearly 2,500 REALTOR® members find success. PAAR provides its members with a multiple listing service, educational resources, member events, real estate technology, and industry news. The Association is active in the Quad Cities area assisting non-profit charities to build a better community and advocates on behalf of private property owners to ensure everyone can achieve the dream of home ownership.

Our Mission

The Prescott Area Association of REALTORS® empowers and equips members to achieve business success while providing unparalleled service to their clients and communities.

Strategic Plan

The strategic plan sets long-term goals for the association and creates a blueprint for the organization's future.

The 2024-2025 strategic plan encompasses four key priorities:

  • Advocate
  • Educate
  • Impact
  • Lead